Wednesday 25 February, 9:00pm - 10:00pmon BBC Three

The Apprentice

Name: 9:00pm - Series 20 Episode 4
Start: 2026-02-19T21:00:00Z
End: 2026-02-19T22:00:00Z
Location: BBC One London HD

Series 20 Episode 4: Advertising Water

The candidates must tap into the bottled water market to create a TV advertisement and a social media campaign, but watered-down branding and wishy-washy ads mean a candidate is filtered out.

Category: Bus./financial / Game show / Reality
Original air date: 19/02/2026

Cast and crew

Ed St GilesDirector
Alan Sugar
Karren Brady
Mark HallileyNarrator
Tim Campbell

Upcoming broadcasts

Today, 9:00pmon BBC Three
Series 20 Episode 3
Today, 9:00pmon BBC Three HD
Series 20 Episode 3
Today, 2:05amon BBC Two
Series 20 Episode 3
Today, 2:05amon BBC Two HD
Series 20 Episode 3
Tomorrow, 9:00pmon BBC One London
Series 20 Episode 4
Tomorrow, 9:00pmon BBC One London HD
Series 20 Episode 4