Tonight

It's estimated that eight million scam videos will be shared online in 2025, but only one in ten adults in Britain feel confident they'd be able to spot them - scammers are impersonating celebrities, including creating fake ads that push fraudulent investments, and leading to devastating financial losses for victims. ITV's Alex Beresford - whose own identity has been used by scammers - investigates how criminals are using famous faces to deceive the public.