
Aired Thursday 23 January,
4:00am - 4:25amon ITV1 +1
Tonight
Series 27 Episode 2: Going Sober: Can We Ditch the Booze?While many people battle through just a month of Dry January after possibly overdoing it at Christmas, almost a fifth of Brits are now turning to sobriety full-time with the biggest growth being in under 25-year-olds - the low and no-alcohol market is booming, but the UK is still facing record high alcohol-related deaths at the other end of the scale after a spike in harmful drinking during the pandemic.
Cast and crew