Managing Asia

Asia is seeing the dawn of a new consumer era. With a burgeoning middle class expected to reach 3.2 billion people by 2030, companies are racing to understand what exactly do Asian consumers want? How do millennials shop? How are online stores going offline, and vice versa? In a special panel discussion at Singapore Summit, Christine Tan talks to some of the biggest players in Asia to find out what it takes to win in this competitive market.